Adam Cole on Making "Howtown" (SciComm Summer Podcast)

Kicking off the 3rd season of Hot SciComm Summer is Adam Cole. Adam started at NPR’s Science Desk in 2011 where he started making short videos and radio pieces. In 2014, he launched the YouTube channel ‪@skunkbear‬ with NPR, which was a venue for fun, quirky, visual forays into science stories big and small. After NPR, he did work for Vox, including their Netflix series, “The Mind, Explained” in 2019.

Most recently, Adam’s work came on my radar again because he’s one half of the new YouTube channel, Howtown (‪@Howtown‬). Fans of SciCommSummer will remember my very first guest back in 2022—Joss Fong. Well, Joss is the other half of Howtown. Together, they’ve been doing really excellent work building an independent channel making long-form videos exploring big questions and the methods scientists use to answer them. It’s so good. You need to check it out if you haven’t yet.

Adam shares his story as a science journalist, the makings of Howtown, the value of having a creative partner, and the pros and cons of working for yourself or a more established institution.

For more, head to this episode's webpage: https://opinionsciencepodcast.com/hot...

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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