How PetiteKnit Took Over the Knitting World

How PetiteKnit Took Over the Knitting World | Scandinavian Knitwear, Pattern Review & More
PetiteKnit has become one of the most influential knitwear designers in the world, known for her minimalist Scandinavian aesthetic, timeless knitting patterns, and strong branding. But how did Mette Wendelboe Okkels turn PetiteKnit into a knitting empire? In this video, we’ll dive into her story, explore what makes her designs so popular, and take a closer look at some of her most iconic patterns.
I hope you enjoy! Best wishes, Annika

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💡 What You’ll Learn in This Video:
✔️ Who is PetiteKnit? The story behind designer Mette Wendelboe Okkels
✔️ How she built a global knitting brand from scratch
✔️ The unique design aesthetic that sets her patterns apart
✔️ How PetiteKnit uses social media to grow her audience
✔️ Her most popular knitting patterns, including the Sophie Scarf, Novice Slipover, Zipper Sweater, Moby Sweater, and Ingrid Sweater
✔️ The controversy around pattern pricing and why some knitters are frustrated
✔️ What’s next for PetiteKnit and her brand

🎥 Timestamps:
00:00 How PetiteKnit took over the knitting world intro
00:40 Who is PetiteKnit?
03:40 PetiteKnit's Design Style
04:03 Social Media & Branding
05:08 Making Knitting Accessible
05:28 Community & the Knitting Boom
05:50 Expanding beyond Patterns
06:35 Knitting Patterns
10:40 Controversy
13:32 What's next for PetiteKnit?

🔗 Patterns Mentioned:
👉 Sophie Scarf, Cumulus Blouse, Novice Slipover, Storm Sweater, Monday Sweater, Sophie Hood, Zipper Sweater, Ingrid Sweater, No Frills Sweater, Sunday Cardigan, Oslo Hat, Vienna Set, Cumulus Tee, Sevilla Blouse, Jenny Jacket, Anker's Summer Shirt, Anker Tee, Moby Sweater, Sophie Shawl and more!
PetiteKnit's pattern portfolio: https://www.ravelry.com/designers/pet...

my PetiteKnit knitting projects:
Sunday Cardigan: https://www.ravelry.com/projects/Rose...
yarn: Hillesvåg Ullvarefabrikk "Ask", colorway 6073

Cumulus Tee: https://www.ravelry.com/projects/Rose...
yarn: Knitting for Olive "Pure Silk", colorway cream (naturally dyed with avocados)

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Oslo Hat: https://www.ravelry.com/projects/Rose...
yarn: Sandnes Garn "Double Sunday", colorway 5930

Vienna Set: https://www.ravelry.com/projects/Rose...
yarns: Ístex "Plötulopi", colorways cream & light gray

Anker's Dress: https://www.ravelry.com/projects/Rose...
yarn: Sandnes Garn "Mandarin Petit", colorway 7720

PetiteKnit's Instagram:   / petiteknit  
PetiteKnit's website: https://www.petiteknit.com/

music by Julian Graf
image credits: The rights to the pictures shown in this video belong to the designer.

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