Mohanlal redefines masculinity; embraces his feminine side—in a jewellery ad
Автор: ThePrint
Загружено: 2025-07-26
Просмотров: 27354
The latest campaign for Vinsmera Jewels breaks away from all the familiar tropes of traditional jewellery ads. There isn’t any ideal daughter, blushing bride, proud father or monologues on feminism. Instead, the ad focuses on strong visual storytelling, showing Mohanlal gracefully embracing his feminine energy by adorning himself with jewellery. The powerful visuals need no voiceover, no tagline, and no melodrama to make its point. It’s a refreshing shift from the usual gendered storytelling in jewellery advertising.
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