Sideline Stories Episode 7: Jon Willey, Chief Creative Officer, BIG Creative
Автор: McTaggart Media
Загружено: 2025-12-15
Просмотров: 22
In this episode, Chase McTaggart sits down with Jon Willey, Chief Creative Officer at BIG Creative and a longtime leader in sports creativity across the MLB, NFL, and agency worlds. Jon shares how he’s built creative systems that scale, led high-output teams through long seasons, and navigated multiple career reinventions.
The conversation also dives into burnout, mental health, and creative identity, and why sustainability matters just as much as output in the sports industry. Jon discusses how AI and emerging tools are changing creative workflows and offers advice for young creatives looking to build long, healthy careers in sports.
Check Out Jon's Blog: https://jonwilley.substack.com/
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