How Sanity Lost Australia's Music War

How Sanity Lost Australia’s Music War | Rise and Fall of a Retail Giant

Sanity was once Australia’s biggest music and entertainment retailer, dominating malls nationwide and crushing competitors. But when digital downloads, streaming, and changing consumer habits reshaped the industry, Sanity failed to adapt — and the empire slowly collapsed.

In this video, we break down how Sanity lost Australia’s music war, why it couldn’t survive the rise of iTunes, Spotify, JB Hi-Fi, and online retail, and what its downfall teaches us about business disruption, retail mistakes, and technological change.

From record-breaking profits to store closures, this is the true story of how one bad strategy decision destroyed a cultural icon.

📉 What you’ll learn in this video:
• Why Sanity dominated Australia’s music industry
• How digital music killed physical sales
• Strategic mistakes that sealed Sanity’s fate
• Why JB Hi-Fi survived while Sanity didn’t
• Lessons for modern businesses facing disruption

🎧 If you’re interested in business documentaries, retail failures, corporate collapse stories, or Australian business history, this video is for you.

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💬 Comment: Did Sanity fail because of technology—or bad leadership?