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Measuring Digital Audio’s Impact in Media Mix Models
Автор: IAB - Interactive Advertising Bureau
Загружено: 2025-07-09
Просмотров: 48
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Despite strong consumer engagement with digital audio, advertiser investment in the channel continues to lag. In this “Digital Simplified” episode, IAB Pulse Host Chris Bruderle talks with Joe Macarak (SiriusXM Media) and Matt Shapo (IAB) about why this gap persists and how better measurement can unlock audio’s full value. Learn how audio fits into media mix models, where measurement is evolving, and what marketers can do to drive smarter investment.
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