Will AI End Stock Footage?

With AI generators are we at the end as stock footage creators? This is the question I get most: will AI replace stock video? This is a very emotional and controversial topic, but I'll show you examples of both AI generated video and real footage. What do you think about artificial intelligence and the future of stock footage?

AI-generated footage often lacks the imperfections that make real-world video compelling. High-quality, natural footage with genuine human expressions and organic movement will always be valuable. The AI generator I used did a good job of creating footage of a group of diverse women brainstorming in an office setting. However, it had a few problems. At the rate that AI photo and video generators are evolving, AI will clear up most of the problems I see in these clips.

Yes, AI is good, but it cannot generate real places or events. Such scenes were far more difficult to describe and where impossible to render in any realistic way. Even if AI evolves to this point, such footage will not appeal to most people and for documentaries and editorial content, it would be unethical.

AI struggles with complex environments, weather conditions, and dynamic action shots. Filming real-world events, aerial footage, or unique locations can set you apart and future-protect your portfolio.

Although my staged model shoots are still selling, I am seeing an increase in sales of establishing shots of real places and destinations. I encourage you to add similar scenes to your library of online clips.

What other suggestions do you have to protect your futures sales against generative AI?