Fireside Chat with Merve Isler YT

The Xoogler community hosted a fireside chat with Merve Isler on July 24, 2025. Merve is the Founder & CEO of Marvelous, and previously led 150+ developer communities at Google and built the global Google Solution Challenge Incubation Program. With experience across marketing, product, and developer ecosystems, Merve brings a rare lens on how brands scale trust and connection in a digital-first, AI-powered world.

This conversation created space for honest reflection on marketing, community, and the founder journey. From finding product-market resonance to navigating the emotional rollercoaster of early-stage building, Merve offered hard-earned wisdom for anyone exploring what it means to launch with intention. Whether you're designing go-to-market from scratch or building a brand people truly feel - not just see - this discussion delivered timely perspective on what founders need most: clarity, community, and creativity.

This fireside chat was moderated by Lucas de la Torre   / lucasdelatorre  , an angel investor and former finance and strategy leader at Google, BofA Merrill Lynch, General Atlantic, and AXA. Lucas brings deep experience in early-stage investing and a curiosity for AI’s role in shaping the future of work, experience, and connection.

More about the speaker:

Merve Isler   / misslers  
Founder & CEO of Marvelous
As a former Google marketing leader, Merve scaled over 150 developer communities globally and headlined 300+ global stages. She later launched AI Insiders, an invite-only network featured in 200+ media outlets with a reach of 120M+. Now at Marvelous, Merve is building in-person, human-centered brand experiences powered by multi-agent AI—blending storytelling, connection, and scale in bold new ways.

About Xoogler.co (xoogler.co):

We are a group of Google alumni and current Googlers who have come together to help each other. We started with Xooglers interested in startups and have since expanded. This 35,000+ member community hosts over 300+ events each year, organized by Xoogler & Googler volunteers globally.

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Thank you Rafi Sands   / rafisands   and the team at Tandem https://tandem.space/ for hosting this event in San Francisco, California.