3 Ways to Use Social Media to Enhance Fundraising

Social media won’t replace relationship-based fundraising—but when used correctly, it can significantly enhance nonprofit fundraising efforts. In this video, we break down the three most effective ways nonprofits should use social media to support fundraising: storytelling, engagement, and traffic generation.

Key Takeaways:
1️⃣ Storytelling for Nonprofit Fundraising: Facts inform, but stories inspire giving. Social media is a powerful tool for sharing authentic, behind-the-scenes stories that humanize your mission. Instead of statistics, focus on real people, real impact, and real moments—using simple, unpolished content that keeps your nonprofit top of mind. Consistent storytelling builds trust, awareness, and emotional connection over time.
3️⃣ Engagement That Builds Community: Unlike newsletters or annual reports, social media allows for two-way engagement. Highlight the people behind your organization through donor spotlights, volunteer features, board and staff highlights, and milestone updates. These posts increase reach, encourage sharing, and strengthen donor relationships. Use light calls to action sparingly—asking for volunteers, supplies, or donations without overwhelming your audience.
3️⃣ Driving Traffic to Your Website: Social media is a top-of-funnel cultivation tool, not a primary fundraising platform. Its real power lies in driving traffic to your nonprofit website, where deeper engagement and donations happen. Use social posts to capture attention, then guide supporters to your website to donate, volunteer, register for events, or learn more about your impact.

0:00 Intro
2:05 Storytelling
4:26 Engagement
9:43 Traffic

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PRIDE Philanthropy helps nonprofits maximize and scale their revenue through fundraising education and ongoing direct support of nonprofit clients. We work with organizations all over the country and help organizations thrive by expanding their philanthropic revenue and impact.

We’ve helped raise more than $1.5B with our clients and helped nonprofits drive more revenue to their missions and today…

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