How to increase landing page conversion rates… by giving customers what they expect

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⏱ Chapters:
0:00 - A simple example of how to increase conversion rates
2:45 - Understanding customer expectation
4:15 - 2 types of competitive research (recommended by Dan Kennedy)
6:13 - How can you use this? [More Resources]

If you want to increase your landing page conversion rate, here’s something simple you can do…
Put yourself in the mind of your prospect…
Look at the landing page, and decide you’re interested in this.
What is your expected experience?
How do you want to respond to this?
If you were ready to convert, what next action would you want to take?
(Maybe even look at similar offers and see what they’re doing.)
Now put back on your marketer’s hat. And figure out how to give that prospect what they expect.
Today’s episode breaks this down in more detail…
How to increase landing page conversion rates…
Yours for bigger breakthroughs,
Roy Furr

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