Reinventing The Suit & Creating Sustainable, Slow Fashion

In the 83rd episode of the Apparel Entrepreneurship Podcast, we interview Sam Matanle, the founder of Batch London.

He shares his journey of starting a made-to-order fashion brand focused on redefining the suit. The brand aims to provide a comfortable and versatile alternative to traditional suits while addressing the sustainability issues in the fashion industry. Sam discusses the challenges of starting a clothing brand without a background in fashion and how they approached the design and manufacturing process. He also talks about their unique business model of made-to-order production and the benefits it offers to both the brand and the customers.

The conversation highlights the importance of collaboration, constant improvement, and intention in building a successful and sustainable fashion brand.

Sam also emphasizes the importance of branding and building a strong community around the brand. He shares their strategies for attracting customers, including hosting events and leveraging LinkedIn. Sam highlights the need for work-life balance and the acceptance that failure is a possibility. He envisions leaving a legacy of changing consumer habits and promoting a more sustainable approach to fashion.


Takeaways

✅ Batch London is a made-to-order fashion brand that offers comfortable and versatile suits as an alternative to traditional formal wear.
✅ The brand focuses on sustainability and aims to address the wasteful practices in the fashion industry.
✅ Sam Matanle, the founder, emphasizes the importance of collaboration and constant improvement in the design and manufacturing process.
✅ The made-to-order business model allows Batch London to offer high-quality products at a fair prices by eliminating the need for stock and reducing waste.
✅ The brand's retail store provides customers with the opportunity to touch, try, and feel the products, enhancing the overall shopping experience. Made-to-order is a sustainable business model that reduces waste and inventory costs.
✅ Investing in branding from the beginning can unlock doors and attract customers.
✅Building a strong community around the brand is crucial for growth and customer loyalty.
✅ Balancing workload and managing time and energy are ongoing challenges for founders.
✅ Accepting the possibility of failure allows for a more level-headed approach to problem-solving.
✅ The goal is to change consumer habits and promote a more sustainable approach to fashion.

Batch Ldn: https://batchldn.com/


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