Reprogramming Fashion's DNA to Sustainability with Technology | Rachna Sarup, CEO of B77 Tech Styles
Автор: Rachit M | ChaiNet - The Agentic Commerce Podcast
Загружено: 2025-12-26
Просмотров: 14
Why does "sustainable fashion" sound like punishment?
The numbers are wild. Fashion puts out 8% of global carbon emissions. It guzzles more water than any industry except agriculture. And 64% of the 32 billion garments made annually? Straight to landfills.
We got sold this lie that sustainable means beige sacks and triple the price for clothes that fall apart faster.
Rachna Sarup wasn't buying it.
She spent 25 years as a garment exporter. Working with the big brands. Watching the whole thing implode from the inside. Then COVID hit and she spent lockdown watching nature documentaries with her dad. That's when she decided to blow it all up.
So she built B77 TechStyles
Most sustainable fashion companies don't talk about that part, how their beautiful ethics fall apart when half the orders come back.
They make fabric from Himalayan wild grass. From organic roses. Stuff that sounds made up but isn't.
They plant a tree with every order and track the whole supply chain, not just the parts that look good in marketing materials.
And here's what matters. You can actually look good. Feel good. Not hate yourself for what you're wearing.
Because the old model was always a false choice. Look good or save the planet. Pick one.
Turns out you can do both when you rebuild from scratch instead of slapping sustainability stickers on a broken system.
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