How IBM Uses Generative AI to Revolutionize Marketing & Consulting!

"How IBM Uses Generative AI to Revolutionize Marketing & Consulting!" Join us as we dive deep with Karen from IBM on how generative AI is transforming marketing, consulting, and enterprise workflows. From IBM Watson X to Adobe Firefly, learn how AI is being applied to drive efficiency, personalization, and innovation across teams.

In this episode, you’ll discover:
• IBM’s 5-pillar AI framework: Strategy, AI Control Center, Data, Transformation, People
• Early generative AI marketing use cases: content creation, social, email, blogs, video, and spoken voice commentary
• How IBM scaled AI-driven campaigns with the Masters Golf Tournament example
• Insights on video, translation, and personalization for global marketing
• Tips for marketing teams on upskilling, integrating workflows, and leveraging AI for creative impact
• How product marketers can stand out in a crowded AI-driven market
• Career advice for aspiring marketing leaders, especially women aiming for leadership roles

✨ Key takeaway: “Generative AI will not replace us, but those who use it will replace those who don’t.”

Relevant Topics & Keywords:
#GenerativeAI #AIinMarketing #IBMWatsonX #AdobeFirefly #ContentMarketing #MarketingAutomation #AITransformation #EnterpriseAI #DigitalMarketing #B2BMarketing #MarketingLeadership #CareerGrowth #Innovation