Understanding the Next Generation Broadcast Format: ATSC 3.0 | FB Live

7.11.2023 - Gene Grant speaks with Lonna Thompson from America's Public Television Stations about the rollout off a new broadcast format designed to supports 4K, HDR, Dolby Atmos audio, and even interactive apps over the air, without a cable or streaming subscription. The new technology also has broad implications for PBS.

Host: Gene Grant

Guest: Lonna Thompson, executive vice president, chief operating officer, general counsel, America's Public Television Stations

For More Information:
https://www.theverge.com/23629525/tv-...

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