Giant & Specialized Bike (Merida): Facing a Perfect Storm?

Why Your Favorite Bike Brands Are in Trouble: Specialized Bicycle Company & Giant Group"
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Based on recent reports, here's a summary of Specialized and Giant's current situation. I'm focusing on their financial performance and any challenges they face.

Here's a summary of the current situation for Specialized and Giant, based on recent reports:

✅ Giant: Giant Group's operating profits declined significantly by 60% last year. This was largely due to writing down inventory provision losses, recognizing the decline in inventory value due to discounting. While full-year revenues were down 7.4%, the company anticipates a profit recovery in 2025. Preliminary figures for the first two months of 2025 show some improvement, with revenues up 13.11%.
✅ Specialized: While direct financial information for Specialized is not readily available, Merida Industry Co., which owns a 35% stake in Specialized, recorded a non-operating loss of over $100 million related to that investment in 2024. This loss was attributed to a deferred tax loss and write-downs on Specialized's retail operations. Merida stated that Specialized's inventory position and cash balance have returned to pre-pandemic levels.

Brain (Bicycle Retailer and Industry News) article:
✅ Merida writes down $105 million impairment related to the Specialized investment:
https://www.bicycleretailer.com/inter...
✅ Giant operating profits down 60% last year:
https://www.bicycleretailer.com/inter...

   • 2025 Bicycle Industry Crisis: What You NEE...  

As The Wheel Turns, So Do The Days of Our Rides. This series reflects on current events in the industry and the consumer perspective. With my 30 years in the business, I try to give a better understanding and some added context to today's topics.

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0:00 Intro
0:16 Real Hurt
1:05 How Did We Get Here?
4:05 Not so Bright
5:04 Bicycle Retail is HARD!
9:23 Now What?
11:35 Please Share
12:16 Thank you!

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