Why Most People Fail at Personal Branding | Sun Yi

In this episode of The Hero’s Blueprint, I sit down with storytelling genius and brand strategist Sun Yi—founder of Night Owl Nation and the creative mind behind personal brands for thought leaders like Jay Shetty, Gabby Bernstein, and more.

Sun shares how boredom is actually a hidden catalyst for success, why chasing excitement keeps most people stuck, and what it really means to build something great from the ground up.

This conversation hit different. We talk personal branding, the power of consistency, overcoming ego, and how self-awareness is the key that unlocks everything. If you’re an entrepreneur, creator, or someone still figuring it out—this one will shift how you see the journey.

🎧 Episode Available on Spotify, Apple, and everywhere you listen.

🔗 Connect with Sun Yi:
Website: https://sunyi.co/
Instagram:   / sun.yi  
Night Owl Nation: https://sunyi.co/night-owl-nation/

🔗 Connect with Joe De-Paola:
Website: https://www.joedepaola.me/
Instagram:   / joeydepaola  
LinkedIn:   / joe-de-paola-3892b8224  

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