Great Photos Make Great Listings, with Matt Schiller, CEO of Snappr

Alex and Beck sit down to catch up with Matt Schiller, CEO of Snappr (https://www.snappr.com/shoots?2022083...) —the professional-photos-anywhere agency that supports our BaT Plus listing photography service (https://bringatrailer.com/plus-photog...) . The Australian Bay Area transplant talks about starting the company in Sydney with no intention of moving into the automotive space; assures us that even CEOs have excuses for looking at BaT instead of working; reviews the importance of accurate and numerous photos for large purchases made over the internet; and goes into some very telling stats gleaned from Snappr's seven-year relationship with BaT (the numbers don't lie: better photos sell more cars for higher prices!).


The trio talk about the importance of keeping AI out of automotive sales photography, and also keeping a creator in the loop when using generative AI for non-automotive applications. All three are pilots at various levels, so fair warning: the tail(dragger) end of the conversation descends quickly into airplane madness.


Links for things mentioned in this episode:


37:10   Aircraft and related auctions on BaT (https://bringatrailer.com/aircraft/)


Got suggestions for our next guest from the BaT community or One Year Garage episode? Let us know at [email protected] (mailto:[email protected]) !