Real Life Planning Podcast Episode 2 - Your Digital Storefront With Liz Wilcox

In Episode 2 of the Real Life Planning Podcast, host Cynthia Meyer, CFA®, CFP®, ChFC® talks to digital marketing strategist Liz Wilcox, founder of the marketing and creative agency, Wilcox Media and Marketing in the Houston, TX metro area. Liz shares how growing businesses can create a digital storefront with content that attracts the right customers.

“The key is to not have it overpower, but for it to be powerful. We don't want to confuse anybody by what you're showing them on your website.” - Liz Wilcox

What you'll get from Episode 2 of the Real Life Planning video podcast:

💡 WHAT CAN A DIGITAL MARKETER DO FOR YOUR ONLINE PRESENCE? [00:02:37]
💡 KEY MISTAKES SMALL BUSINESS OWNERS HAVE WITH THEIR WEBSITES [00:05:41]
💡 THE IMPORTANCE OF KNOWING YOUR TARGET AUDIENCE [00:05:56]
💡 HOW TO SELECT THE RIGHT IMAGES FOR YOUR WEBSITE DESIGN [00:07:19]
💡 HOW THE DIGITAL MARKETING INDUSTRY HAS CHANGED SINCE THE PANDEMIC [00:13:09]
💡 APPLE’S RECENT PRIVACY POLICY CHANGES AND ITS EFFECTS ON FACEBOOK ADVERTISING [00:18:51]
💡 THE POWER OF VIDEO AS A COMMUNICATION TOOL FOR SOCIAL MEDIA [00:21:00]

See more financial planning guidance for real estate investors from Cynthia Meyer on the Real Life Planning blog:
https://reallifeplanning.com/blog​