How to Create an Email Newsletter That People Will Actually Read

Email is supposed to be dead, right? And yet, with all the new platforms vying for our time and attention, sometimes it seems like our inboxes are the only place we can maintain a little control.


Email newsletters still represent the channel with the highest impact to deliver business results for B2B companies. And unlike volatile social media platforms, you own this audience.

In this fast-paced webinar, Rep Cap founder and CEO Mary Ellen Slayter walks through how to build your subscriber list sustainably, what ensures deliverability and how to optimize your newsletter content.

Here are the key takeaways:

Why you should always choose ‘opt-in’ when building your subscriber list.
How to ensure your email actually gets delivered.
What your content needs in order to make someone open and read your email.

👉 Read more: 3 Essential Elements for an Amazing Email Newsletter
https://repcap.com/3-essential-elemen...

—————————————————————————

In this video ⌛

00:00 Introduction
03:47 The benefits of an opt-in list versus an opt-out list.
08:39 Content value proposition
10:45 Earning your subscribers
14:18 Bounce rates
20:10 What to look for in an email platform to ensure success.
22:08 Newsletter content
45:33 Finding the balance between too much and too often.