From Music Artist to Content Creator: Build a Career That LASTS
Автор: The Manager's Playbook
Загружено: 2025-06-09
Просмотров: 7976
In this episode of The Manager’s Playbook, we’re joined by Zach Katz, former President of BMG US, co-founder of Beluga Heights, and now co-founder of Fixated, a management company reshaping how we build for creators.
Zach breaks down the shift from influencer to entrepreneur, why creators are the new power centers, and what both music and tech can learn from each other. From creator infrastructure to digital strategy, this is a blueprint for where the business is headed.
Whether you're managing artists or building companies, this episode delivers sharp, actionable insight.
Timestamps:
00:51 The Importance of Mentorship
03:00 Passion for People
07:21 The Five Seats at the Table
11:43 No Plan B Mentality
23:35 Transition to Management
37:21 Building Beluga Heights
38:41 Discovering Sean Kingston
40:32 Jason Derulo's Breakthrough
45:59 Joining BMG
54:54 Innovating the Music Industry
01:00:41 Entering the Digital Entertainment Space
01:07:46 Founding Fixated
01:12:59 Inspiration from the Music Industry
01:13:55 Case Study: Sketch the Madden Streamer
01:17:52 Monetization Strategies for Creators
01:31:33 Building a Successful Team and Culture
01:39:58 The Role of Strategic Partnerships
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Host: Mauricio Ruiz
Executive Producer: Mauricio Ruiz
Director of Photography: Will Dobak
On Location Sound: Jesse Lopez
Editor: Will Dobak
Co-Editor: Mauricio Ruiz
Colourist: Will Dobak
Sound Engineer: Francisco Sabio
Project Manager: Erica Kongvongxay
Marketing Coordinator: Melanie Letra-Frade
Production Company: 8 Til Faint
#themanagersplaybookpodcast #musicbusinesspodcast #musicbusiness #musicindustry #artistmanagement #musicbusinesstips

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