The future of the marketing tech stack: AI, CDPs, and complexity | The Marketing Intelligence Show

In this episode of The Marketing Intelligence Show, Aleksander Cardwell interviews Supermetrics’ CPTO Matt Simmonds about the key insights from the 2025 Marketing Data Report. They discuss the data deluge, the reality behind composable CDPs, and how AI can finally become useful for marketing teams—if done right.

You’ll learn:
How marketers can manage 230% more data than in 2020
The reality behind CDP buzzwords and AI promises
Why personalization and measurement are still hard—and how to fix them
How Supermetrics is building a flexible, composable platform

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📝 Episode takeaways: https://supermetrics.com/podcasts/mar...
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...
🎧 Listen on Spotify: https://open.spotify.com/episode/3dXR...

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Related resources:
Get the 2025 Marketing Data Report: https://supermetrics.com/report

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Navigate this episode:
00:01 – Welcome & overview
01:16 – The data explosion and bi-directional connectivity
03:30 – The myth of composable CDPs
06:00 – Is MMM the solution to measurement?
09:19 – Why AI is not the silver bullet—yet
12:55 – What AI agents could do in the future
15:04 – The chaos of martech tool overload
18:05 – Supermetrics’ approach: composable, API-first, customer-centric
19:26 – Tangible first steps for marketers

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