The Poor Ghana boy who made Millions with the internet - Daniel Asante

The journey from obscurity to influence is rarely a straight line. For Daniel Asante, fashion content creator with over 10 million followers, that path wound through council estates in Northwest London, the loss of his father at age seven, and a banking career that never quite felt right.

"When I was seven years old, my father passed away," Daniel shares, reflecting on his childhood with a single mother who worked as a cleaner. Despite financial struggles that led to bullying, his mother instilled a profound sense of gratitude and purpose that would later become the foundation of his success. "I've always believed I had a purpose," Daniel explains, recalling how even as a ten-year-old, he would gather his peers to discuss life's deeper meanings.

What makes Daniel's story particularly powerful is his commitment to value over monetization. For three years, he posted fashion content consistently without focusing on making money, simply because he enjoyed it and wanted to help others. Creating up to twenty videos daily, he built an impressive content library through sheer determination. "I was doing it for fun, but then I was consistent, and I feel consistency is very important," he reflects. The breakthrough came only after he nearly deleted his accounts from frustration – six months after a friend convinced him to continue, his following exploded.

Guest: Daniel Asante
https://www.instagram.com/mr.dasante/...

Host: Derrick Abaitey
  / derrick.abaitey  


How a Council Estate Kid Built 10 Million Followers

How a Broke London Council Estates Kid Turned 10M audience into MONEY
   • The Poor Ghana boy who made Millions with ...  


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0:00 Daniel's Introduction and Background
7:38 Childhood Memories and Family Loss
17:56 Growing Up With a Single Mother
29:56 Finding Purpose and Educational Journey
39:43 Banking Career and Life Reflection
49:46 Social Media Journey Begins
59:19 Monetizing Content Creation
1:09:02 Content Strategy and Growth Mindset

#podcast #ghanapodcasts #businesspodcast