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The end of the second world war resulted in a massive spike in fertility across the world that gave rise to the largest generation in history, the aptly named baby boomers.
Soldiers returned home, young, dumb and full of… patriotic spirit and (especially here in America), this family centered growth coincided with what many believe to be the golden age of capitalism.
Homes were cheap, the free market was providing newfangled products to consume, jobs could provide a stable and comfortable living, and the only thing left to do was to get busy starting a family.
Now this is such a rose tinted version of history that it borders on being inaccurate, but that doesn’t actually matter.
Today we are dealing with expensive homes, overconsumption of disposable consumer junk and jobs that are extremely insecure.
So naturally the most pressing question for governments around the world is… how to make people make babies again?