Social media & the impact of cancel culture on brands

Social media algorithms play a big role in shaping public discourse, presenting users with content they are likely to engage with. From a brand perspective, the impact of cancel culture has had significant implications for future actions and engagement with potential consumers. These social media pile-ons can curtail brand willingness to get involved in cause marketing.

Our guest speaker Maxine Hands will talk about the rise of cancel culture and its impact on free speech, how cancel culture is affecting brands and how brands can navigate it, the potential for misuse of cancel culture and how to avoid it and how brands can use cancel culture as a force for good.

Speaker: Maxine Hands