Why AI Agents Need Infrastructure, Not More Integrations
Автор: Dealer Marketing Magazine
Загружено: 2026-01-06
Просмотров: 52
AI agents are quickly becoming embedded across dealership technology—but without the right infrastructure, they can’t operate reliably at scale.
In this From the Source conversation, Ilana Shabtay, VP of Marketing at Fullpath, breaks down why MCP (Model Context Protocol) servers are emerging as the next abstraction layer for automotive technology—shifting AI integration away from fragile, custom-built APIs and toward standardized, context-aware systems.
The discussion explores:
What the “agentic era” of AI actually means for dealerships
Why APIs fall short when AI needs context, not just data
How MCP servers function as the connective tissue between AI agents and complex dealership systems
Why automotive retail is structurally ready for this shift
This episode is based on Ilana’s article, “MCP Servers Are the New API on the Block: Here’s What You Need to Know,” published by Dealer Marketing Magazine.
Watch the full episode to understand why infrastructure—not tools—is becoming the real constraint in AI adoption.
From the Source is Dealer Marketing Magazine’s conversation series with the contributors behind our published work—focused on technology, systems, and long-term thinking in automotive retail.
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