Lecture Series: Marketing Research, Strategies and Effective Sampling Strategies - Lecture 5

Lecture Series: Marketing Research, Strategies and Effective Sampling Strategies - Lecture 5

Welcome to the next chapter of my Hospitality and Tourism Marketing Lecture Series! In this enriching episode, I delve into the world of Marketing Information Systems and Marketing Research. Explore the concept of a Marketing Information System, discover three distinct marketing research approaches, and gain insights into the pros and cons of various contact methods, including mail, telephone, personal, and online. I also delve into the art of effective sampling techniques and guide you through the process of crafting a robust research plan. Whether you're a marketing enthusiast or a seasoned professional, this lecture provides essential knowledge to empower you in gathering valuable insights for strategic decision-making in the dynamic realm of hospitality and tourism.

#MarketingInformationSystems #MarketingResearch #ResearchApproaches #SamplingTechniques #HospitalityMarketing #TourismMarketing #DataInsights #LectureSeries #youtubeeducation


Some Books for Marketing:

Marketing Research (https://amzn.to/3uJ9zMo)

Marketing Research 12th Edition (https://amzn.to/3V2athr)

The Market Research Toolbox: A Concise Guide for Beginners (https://amzn.to/3T2haO1)

Marketing Research: An Applied Orientation (What's New in Marketing) (https://amzn.to/3IlPizn)