Knowing when to pivot a fabrication business with John Axelberg

CEO John Axelberg has led General Stamping & Metalworks (‪@generalstampingmetalworks4135‬) for more than 30 years, guiding the century-old South Bend metal manufacturer through major shifts in technology and industry demands. He joins The Fabricator Podcast to discuss the company’s evolution and what it takes to stay relevant in modern manufacturing.

This episode was recorded at FABTECH 2025 in Chicago in partnership with Paperless Parts (‪@paperlessparts3671‬). Email us at [email protected] with any comments, questions, or suggestions.

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The Fabricator Podcast brings you conversations with people in manufacturing who make things out of metal. We speak with manufacturers, metal fabricators, welders, job shop owners, small business entrepreneurs, artists, marketers, educators, and more. Host Dan Davis also goes beyond discussing just manufacturing and the skilled trades, and chats about pop culture, current events, food, music, movies, comedy, and, of course, robots. The Fabricator Podcast is presented by the Fabricators and Manufacturers Association.

We shape the conversation around metal.

Host: Dan Davis
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