The Spotlight: Conversation on AI with Gitlab CMO Ashley Kramer
Автор: Jasper
Загружено: 2025-12-05
Просмотров: 28
In this episode of The Spotlight, Jasper CMO Loreal Lynch sits down with Ashley Kramer, CMO & Chief Strategy Officer at GitLab, for a candid conversation on how enterprise marketing teams are adopting generative AI.
They discuss what’s working, where challenges remain, and how to approach AI strategically — from team workflows and measurement to legal compliance, security, and future org design.
💡 Topics Covered:
• GitLab’s journey to AI adoption: from product-first to marketing impact
• How top-down + bottom-up AI strategies drive better team engagement
• Building a marketing AI strategy across content, ops, and sales development
• Working with legal and IT on AI governance and model vetting
• Where AI drives efficiency: brand voice, content workflows, chatbot triage, research
• Measurement frameworks for AI adoption (efficiency, ROI, time-to-output)
• Long-term marketing team design: specialized roles vs. universal AI fluency
• Future of secure, AI-assisted DevSecOps
🎙️ Speakers:
• Loreal Lynch — Chief Marketing Officer, Jasper
• Ashley Kramer — Chief Strategy & Marketing Officer, GitLab
🔗 Explore
• Jasper Brand Voice + Brand IQ → https://www.jasper.ai/brand-iq
• Jasper Marketing Strategy & AI Workflows → https://www.jasper.ai/marketing-iq
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