Elaboration Likelihood Model I ELM Model I Advertising I Persuasion by Dr Shahid Hussain

Dr. Shahid Hussain is PhD in Mass Communication and is serving as Assistant Professor in a Public Sector University, situated in Islamabad, Pakistan. He is carrying more than 11 years of teaching and research experience at the University level. He has published dozens of research papers/articles in National and International Research Journals of repute.

Dr. Shahid has produced books on Mass Communication as well as contributed chapters. He is also attached with many national universities as member of committees of courses and as subject expert. He also managed Public Relations of national organizations as well as consults many organizations in media matters. He has also served as Editor of Newsletters and Research Journals. He has achieved a number of awards and honors during his professional career. He also contributes articles to newspapers especially on development and social issues.

This Channel is dedicated for free online Lectures on Journalism and Mass Communication covering multiple almost all the aspects of the discipline including but not limited to Communication Theories, Print Media, Electronic Media, Advertising, Public Relations, Development Support Communication, Media Ethics & Laws, Social Sciences and Social Psychology. The channel also aims to provide complete guidance on research methodology in an understandable language and easy description.

Furthermore, the channel will provide its Subscribers a complete way to live a healthy and successful life and thus will be focusing on Health Tips, Life Skills and Well-Being. Important aspects of life like Time Management and Stress Management will also be given due attention. Career Counseling session will also be a part of the channel.

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