Inside Seth Rogen's Incredible Ashtray Collection | Forbes

Seth Rogen cofounded Houseplant with Evan Goldberg and Michael Mohr in 2019. The company sells high-end cannabis and smoking accessories for the home, including ashtrays and other pottery products designed by the comedian. As a part of their passions, Rogen, Mohr and Goldber collect ashtrays from around the world.

For some people, smoking a joint in the middle of the day would derail focus and productivity, but the 39-year-old Rogen describes marijuana as an essential tool to his everyday functioning—like eyeglasses or shoes. (His father told the New York Times that the “miracle of marijuana” helped his son deal with attention-deficit disorder.)

Cannabis has been a constant co-star for the actor, screenwriter, director and producer known for hits like Superbad and Pineapple Express, but pot is also a business partner as Rogen and his childhood best friend and writing partner Evan Goldberg cofounded the Canadian cannabis brand Houseplant in 2019.

Audiences have been laughing with Rogen for 20 years as he’s played nearly 100 roles in film and television where he is either getting high, about to get high or helping someone else get high. But with Houseplant, he’s proving that he’s taking weed seriously as a business venture and as a platform for criminal justice reform. Rogen says it’s now time for Americans to take cannabis more seriously, too.


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