How India Rents Convenience with Furlenco | EP-08 | Iconic Brand Stories | Tina Mansukhani Garg

Join us on this episode of Iconic Brand Stories as Tina Garg sits down with Ajith Karimpana, the visionary CEO and Founder of Furlenco, India’s pioneering furniture rental platform that began its journey a decade ago. In this insightful conversation, Ajith shares the remarkable story of how Furlenco transformed the way India embraces convenience, making renting furniture a household norm. From navigating the ups and downs of entrepreneurship to achieving profitability, Ajith reveals the secrets behind Furlenco’s success and its innovative business model that’s designed to win. Discover how Furlenco became a household name by offering stylish, affordable, and hassle-free furniture solutions for urban India. Ajith, a warm and forthcoming leader, dives deep into his marketing strategies, including standout campaigns like the Royal Challengers Bangalore (RCB) partnership and influencer collaborations that have shaped the brand’s journey. Packed with valuable insights, Ajith’s story is a masterclass in resilience, innovation, and knowing your game inside out. Whether you’re an entrepreneur, a marketer, or simply curious about how iconic brands are built, this episode is a must-watch!

Key Highlights:

Furlenco’s journey from inception to profitability
How Ajith Karimpana made renting furniture a mainstream choice
Marketing secrets behind Furlenco’s success, including RCB and influencer campaigns
Insights into building a sustainable, customer-centric brand

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