From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify

In this episode of the B2B Legend Show, Robert Bråkenhielm, co-founder of Resultify, shares his journey from self-taught coder to leading one of HubSpot’s top global partner agencies. He talks about how curiosity sparked his path into tech, the founding vision behind Resultify, and the challenges of managing multiple ventures.

Robert also reflects on evolving their business model to focus on real outcomes, the importance of client engagement, and how AI is shaping the future of work. The episode wraps with rapid-fire questions revealing his leadership style and biggest lessons learned.

Chapters:

00:00 Meet Robert Bråkenhielm
01:12 Robert’s early career journey
03:33 The founding of Resultify and its core vision
05:20 Why self-awareness is key to career growth
08:17 How Resultify’s business model evolved over time
10:49 Becoming a top global HubSpot partner
13:40 How Resultify collaborates with clients using results-based pricing
15:33 Key lessons from managing multiple businesses
18:51 Career highlights and moments of pride
23:23 Getting started with AI in your company
26:21 Quickfire round and final reflections




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