Why India vs Pakistan Is A Multi-Crore Marketing Jackpot

In this video, I dive into the marketing and branding frenzy surrounding India-Pakistan cricket matches, one of the biggest rivalries in sports. While the on-field action is legendary, the real buzz happens off the field, where advertisers and brands race to capture the attention of hundreds of millions of viewers. In fact, some of these campaigns are so huge that they can even rival the Super Bowl, one of the biggest marketing festivals around the world.

From streets going empty to social media lighting up with reactions, I’ll break down the business side of cricket’s most-watched showdown.

A big thanks to Zerodha’s Zero1 Network for making it possible for me to share these deep dives into branding and marketing with all of you.

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Chapters:
00:00 - Introduction: Cricket's Biggest Show
01:50 - History of India Vs Pak Rivalry (1952-1990s)
03:24 - Coke Vs Pepsi: The Cola War
04:49 - Record-Breaking Viewership Numbers
06:28 - Mauka Mauka: An Unofficial Anthem for Indian Fans
07:59 - Food Delivery Apps: Riding the Cricket Wave
10:05 - Bigger Than Super Bowl
11:04 - The Magic of Limited Matches
12:26 - Outro

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LinkedIn:   / anurag28bansal  
Twitter:   / anurag28bansal  

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