Deliver Excellence: How Shipping Shapes Your Brand (ft. Danna Nieto, M.S.) | LeaderShipping

In a world where more purchases shift each year from in-store to internet, a package arriving on a customer’s doorstep is often the only physical interaction they’ll have with a brand.

And while much of that process is in the carriers’ hands, there’s a lot shippers can do to make sure they nail the shipping portion of a customer’s experience.

In this episode of LeaderShipping, Caleb Nelson is joined by Danna Nieto, M.S., Head of Agency Partnerships at ShipperHQ, to discuss the relationship between shipping and brand strategy, and how to ensure your customers love every step of their journey with your brand.

Main Topics:
Why businesses should consider shipping a part of brand strategy
The importance of communication in the shipping process, before and after purchase
Should brands ship with unique packaging?
How to find the sweet spot between shipping speed and cost

Other Resources:
Other episodes: https://sifted.com/podcast/
Home Delivery Consumer Survey blog: https://sifted.com/resources/survey-c...
Danna on LinkedIn:   / danna-nieto  
Danna on Twitter/X: https://x.com/dannalnieto
ShipperHQ: https://shipperhq.com/
Ship Talking:   / ship-talking-pros  
Caleb on LinkedIn:
/ caleb-nelson-57a2322
Sifted: https://sifted.com/
Sifted’s “Unboxed” newsletter: https://sifted.com/subscribe/

00:00 Intro
02:45 Why shipping strategy = brand strategy
04:25 Preventing cart abandonment
07:01 Communicating throughout the shipping process
15:11 Is custom packaging important?
18:01 Fast or free shipping?
22:55 Turn shipping into a competitive advantage
28:23 Get in touch with Danna and ShipperHQ
29:48 Conclusion