Key Marketing Trends That Can Keep Life Plan Communities Full in 2026 | Senior Living + AI

In this webinar, we break down marketing trends for Life Plan Communities that can keep your resident pipeline strong in 2026 and beyond. You’ll hear how AI, changing media habits, and smarter content strategies are reshaping senior living marketing and sales—and what you can do about it now.

Featuring:

• Rob Love – President & Owner, Love & Company
• Amy Brodie – Senior Vice President of Client Experience
• Jerry Moyer – COO & SVP of Integrated Marketing Services
• Clarence Pearson – Senior Web Developer & AI Lead
• Brad Breeding – Founder & Managing Partner, My LifeSite

What you’ll learn
1. Paid media in an AI-first search era
How Google’s AI Overviews and zero-click searches are changing lead generation
Why impression volume is slipping on core terms like “independent living” and “senior living”
How to diversify into Microsoft/Bing, video, podcasts, and smart devices without losing lead volume

2. Using AI without losing your brand voice
How to feed AI the right context: services, brand language, values, and banned terms
Practical ways to document tone, style, and personas so content doesn’t feel generic
Human roles you still need: prompting, review, QA, and final posting

3. Topic-based marketing and E-E-A-T
Why single, one-off blogs no longer perform the way they used to
How to “own a topic” with pillar pages, topic clusters, and interlinked content
A Covenant Woods case study: moving from page 4–5 of Google to page 1 on “independent living in Richmond, VA” using an AEO-friendly strategy

4. Online tools that make the sales process smoother
How tools like MoneyGauge and My LifeSite support financial confidence and shorten the sales cycle
Turning your site into a guided experience instead of a static brochure
Using data from these tools for better lead scoring, follow-up, and attribution

5. Emotional intelligence in senior living sales
Why ~70% of the decision is emotional, even in a data-rich, AI-driven process
Practical active listening skills: paraphrasing, going deeper, and avoiding “feature dumping”
How to blend technology with human connection so prospects feel understood, not pushed

Best for:

Life Plan Community and CCRC leaders
Senior living marketing and sales teams
Agencies and partners supporting senior living brands

Keywords: marketing trends for Life Plan Communities, senior living marketing, Life Plan Community marketing, AI in senior living, Google AI Overviews, topic-based content, MoneyGauge, My LifeSite, podcast advertising for seniors, senior living sales training