"Decoded The Science Behind Why We Buy"[Chp.1-6] -By Phil Barden, Rory Sutherland - Full Audiobook
Автор: Koca Cola
Загружено: 2025-11-27
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You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
Gain an understanding of the Jobs to Be Done (JTBD) approach
Take a closer look at the Ferrero neuroscience study that supports JTBD
See updated and relevant case studies of JTBD at work
Discover how to engage customers through digital touchpoints #rorysutherland #marketing #marketingbooks #audiobook #business book #marketingandsales
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