How Businesses Can Use AI to Scale Video

Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avatars are helping companies scale video, translate content across languages, and publish more consistently. All while keeping trust front and center.Cathal shares real examples from companies using avatars for sales training, proposal summaries, and multilingual outreach. He also gives a peek into what HeyGen is building next, including interactive avatars that answer buyer questions in real time and new tools designed to make scripting and video creation easier than ever.

Highlights include:
How sales and marketing teams are scaling video without burning out
When to be transparent about the use of avators, and why it matters
How interactive avatars can answer your buyers’ questions without hopping on a call
Inside HeyGen’s latest product releases and acquisitions

If you are leading a business and looking for a practical way to meet buyer demand for more video, this episode is for you.

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#EndlessCustomers #HeyGen #VideoMarketing #SalesEnablement #B2BMarketing #ContentStrategy #IMPACT #MarketingLeadership #AI

Chapters:
0:00 – Why Storytelling Still Matters
1:08 – Are AI Avatars a Threat or an Advantage?
1:46 – Who Is Cathal & What Is HeyGen?
3:06 – Making Video Accessible for Everyone
5:35 – The Biggest Misconception About Avatars
6:20 – Real Examples: Translation & Global Reach
8:31 – The Future of AI Video (Model 4 & Photo Animation)
10:45 – Sales & Personalization Use Cases
12:40 – Removing Fear and Barriers to Video
13:17 – Interactive Avatars & Real-Time Q&A
15:21 – What’s Next: Quality, Consistency & Control
17:00 – Script Generation & Video Automation
18:38 – AI Adoption Across Industries
21:10 – Where Businesses Should Start
23:06 – Authenticity vs Polish in Video Content
26:01 – Final Takeaway: Tell Your Story at Scale
27:51 – Closing Thoughts & Next Steps

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