Episode 24: A Study in Style | Manoviraj Khosla and Raunak Samdaria

In this episode of Backbnch, we sit down with Manoviraj Khosla, a true pioneer of Indian menswear, and Raunak Samdariya, the next-generation entrepreneur shaping the future of luxury fashion, to unpack what it really takes to build a brand that stands apart.

From being “far behind the backbenches” to redefining jackets, prints, and wedding couture, Manoviraj shares how exposure, obsession, and the courage to be different shaped his journey—from Dehradun to London, export houses to building a design language that refuses to blend in. He speaks candidly about celebrity fashion, the myth of red-carpet glamour, and why true luxury is about originality, not imitation.

Rounak brings the Gen Z lens—navigating confusion, career misfires, COVID setbacks, and multiple startups before finding clarity at the intersection of design, luxury, and experience. Together, they break down how Rascasse Club was born: not as a clothing label, but as a collaborative, memory-driven fashion experience.

We talk about:
• Why fashion is expression, not trend-following
• The truth behind celebrity styling and paid visibility
• How men’s fashion has evolved from indifference to intent
• Reinventing wedding wear through customization and storytelling
• Capsule collections vs. deeply personal, limited-edition creations
• Why premium fashion will always demand touch, feel, and experience
• Designing clothes people remember — not just wear

This episode is a masterclass in individuality, craftsmanship, and building luxury with soul—where fashion isn’t about fitting in, but standing unmistakably apart.

If you’re into founder journeys, fashion business, luxury branding, or building experiences instead of products, this one’s for you.

Watch, listen, and rethink what it truly means to wear confidence.

This podcast is presented by Seven Eight Creative, your go-to partner for merch, media, and marketing.