What Is Branding? Here’s How To Build a Brand | ft. Jim Heininger

Struggling to rebrand or reposition your business the right way? For that and more:    • Built Online  

In this episode of Built Online, we talk with Jim Heininger, Founder of the Rebranding Experts, a specialized firm that helps legacy businesses execute successful rebrands. Jim shares the real reason most rebrands fail, how to approach branding as a growth tool, and why clarity, not creativity, is the missing link in most brand strategies.

------------

JIM HEININGER:
Website: https://www.rebrandingexperts.com/
LinkedIn:   / jimheininger  
X/Twitter: https://x.com/RebrandExperts

------------

🎙️ Check Out the Built Online Podcast — Hosted by EverBee Founder & CEO Cody McGuffie
💥 100+ Episodes Featuring Top Creators & Online Business Experts
✅ 40,000+ Monthly Downloads
▶️ YouTube:    • Built Online  
🎧 Spotify: https://open.spotify.com/show/0OBIOzN...
🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast...

------------

🔥 Join 1,000,000+ Creators Using EverBee to Start & Grow Their Online Business
🏆 EverBee is the Ultimate Platform for Creators Building Real Businesses Online
👉 Sign Up for EverBee for FREE Here: https://everbee.io/?via=youtube

We help digital entrepreneurs, creators, educators, designers, and product sellers make smarter decisions, faster — so they can grow with confidence.
🧠 Discover What’s Working Right Now in Your Niche
📈 Uncover Proven, High-Converting Product Ideas
🛠️ Save Time With Real Data & Insights
📬 Nurture Your Audience With Built-In Email Tools
⚡ No Guesswork. No Overwhelm. Just Growth.
👥 Trusted by Over 1,000,000 Creators and Entrepreneurs.

🌐 Connect With Us:
Instagram:   / everbee.io  
TikTok:   / everbee.io  
Start for Free: https://everbee.io/?via=youtube
Member's Only Facebook Group:   / everbeemembers  

------------

Timestamps:
00:00 Branding Is the Experience
00:15 Intro
01:07 Who Is Jim
03:38 What a Brand Really Is
06:35 Why Rebrands Often Fail
09:42 From Corporate to Rebranding Expert
13:24 Rebranding Legacy Businesses
17:15 Clarity Beats Creativity
20:32 Using Brand for Growth
27:46 Rapid-Fire Questions
33:31 Outro