How Self-Worth Became an Economic Asset

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Ever wondered where the obsession with self-esteem came from?
In this video, I look at how the “self-esteem movement” became a billion-dollar industry — and how neoliberal ideas about individual responsibility turned self-love into yet another tool to advance an individualist agenda.

This is the story of how self-esteem got commodified — and why the pressure to be confident might actually be making us miserable.

Watch the movie about Enron: The Smartest Guys in the Room (2005)

Here are all the sources I used for the video: https://docs.google.com/document/d/1h...

Chapters:

00:00 - 02:10 Intro
02:11 - 03:41 Pride was a sin
03:42 - 07:45 Psychology and the early days of self-esteem
07:46 - 13:34 Ayn Rand, Trump and Alan Greenspan
13:35 - 14:44 Nathaniel Branden
14:45 - 20:29 A changing economy
20:30 - 22:12 Sponsor
22:13 - 26:14 The rise of consumerism
26:15 - 29:08 The corporate world and CEO narcissism




This video was sponsored by Brilliant.