The Risks & Rewards of Running a Record Label | Jimmy Humilde

On this episode of the True Hustle Podcast, JR sits down with Jimmy Humilde, the powerhouse behind Rancho Humilde. From investing hundreds of millions into artists, to redefining what Mexican music means on a global stage, Jimmy opens up about the grind, the risk, and the responsibility that comes with running one of the most influential labels in the game.

Jimmy shares his journey, from selling tacos on the street to building a movement that inspired pride in Mexican culture worldwide. He talks family, faith, social media, money, cars, watches, and why his biggest mission now is giving back to the community. This is more than music, it’s about legacy, opportunity, and never forgetting where you came from.

This episode is packed with humor, wisdom, and a heartfelt look into the life of a true entrepreneur. Hope you enjoy it! Follow us for more incredible interviews with entrepreneurs, social media influencers, professional athletes, and comedians. Don’t miss out, subscribe and stay tuned for more!
---
CHAPTERS:
00:00 - Owning a Record Label Challenges
01:03 - Navigating Social Media Strategies
10:48 - Understanding Overnight Success
12:27 - Importance of a Support System
18:00 - Mexican Moms and Cooking Traditions
22:19 - From Toys R Us to Car Dealership
25:10 - Advertising with True Hustle
28:20 - Impact of Money on Relationships
33:10 - Buying Nice Things: A Personal Journey
39:34 - Growing Up in Pisa
44:09 - Personal Experience at Dodger Stadium
44:42 - Dodgers Championship Ring
49:40 - Starting Rancho Humildes Partnership
55:23 - Difficulties in Record Label Ownership
59:40 - Artist and Business Operations Disconnect
1:05:55 - Benefits of Hiring from Within
1:08:48 - Employees Working Around the Clock
1:10:50 - Team Growth and Development
1:13:59 - The Importance of Perseverance
1:15:10 - Renegotiating Contracts Effectively
1:22:40 - Overcoming Fear in the Industry
1:28:42 - Jimmy's Mission and Vision
1:33:10 - Doing Good for Others
1:40:10 - Insights from Jimmy's Market Experience
1:47:15 - Understanding How God Works
1:49:55 - Last Day Reflections