Navigating the AI Landscape: A CMO's Guide to HCL Unica+ and AI Implementation

In this insightful discussion, we explore the evolution and journey CMOs need to undertake in the realm of AI. From content creation to video creation to predictive analytics, discover the trajectory of AI for the Intelligent economy and its various types, including statistical, predictive, prescriptive, generative, and agentic AI.

Watch this video to learn more about how HCL Unica+, an industry-leading AI marketing automation platform, simplifies AI integration with a focus on user-friendly experiences, and how to leverage the top 20 AI-assisted marketing use cases plotted on a fidelity and automation grid. Understand the importance of starting small and growing, combining AI capabilities with existing marketing strategies to create hyper-personalized experiences and engagement.

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