Inside Suhana’s Global Strategy | Vishwa Chordia on Legacy, Vision & Growth

In this episode of #UnfilteredConversations, we sit down with Vishwa Chordia, the fourth-generation entrepreneur driving Suhana Masala’s journey from local markets to global markets across 65+ countries. As Director of International Business, Vishwa is not just selling spices; he’s redefining how the world experiences Indian flavours.
This conversation isn’t just about business,it’s about legacy, ambition, and bold choices that shape how a brand can earn trust in every corner of the world. From staying rooted in tradition to pushing the boundaries with sports, live events, and global partnerships, Vishwa shares what it really takes to keep a 63-year-old brand relevant in a changing world.
What’s inside this episode:
The non-negotiable family values that shaped Vishwa as a leader- How early lessons at home built the foundation for his business ethics and leadership style today.


His first childhood memory of stepping into the business world- A glimpse into the moment that sparked his passion for entrepreneurship.


How Suhana’s secret recipe for global success goes way beyond just great flavour-The bold strategies and innovations that helped Suhana become a trusted name overseas.


Why Suhana invested in sports and live experiences and what it means for the brand’s future- The story behind their unexpected move into cricket, polo, and live events to build deeper connections.


The harsh truth about why many Indian spice brands fail when they try to go global -Vishwa’s candid take on the biggest mistakes brands make and what it really takes to succeed internationally.


What today’s smart consumers really check on the label and how brands must keep up- How rising awareness about ingredients and health is changing the food industry in India and beyond.


The untold story of how Suhana won over tier-2 and tier-3 India before anyone else did-What Suhana got right about understanding the real Indian consumer and how that edge still drives growth today.


Vishwa’s single biggest advice for anyone dreaming of building a brand that lasts generations
Through it all, Vishwa opens up about the lessons he carries from his parents and grandparents, what keeps him grounded outside the boardroom, and why staying curious is his biggest competitive edge.This is more than a conversation about spices, it’s about vision, resilience, and keeping Indian flavours alive in every home.
Watch the full episode and be part of the conversation.