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Deriving Value from Sports Marketing’s Rapid Change | MASB Spring Summit 2025
Автор: Marketing Accountability Standards Board
Загружено: 3 апр. 2025 г.
Просмотров: 132 просмотра
Описание:
Travis Dillon, Senior VP of Marketing for the Texas Rangers Baseball Club, presents the evolution of the brand and how they are appealing to a younger, more diverse fan base – their next generation of fans – without alienating the core group that’s been with them for decades. "We did it strategically, we did it methodically, and the challenge we’ve given ourselves along the way is that we have to earn the right to take the next step."
From MASB Spring Summit 2025 at SMU Cox School of Business. For more info, visit themasb.org.
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