Episode 5: How CRM works in channel-driven sales - Lessons from consumer electricals | The CRM Show
Автор: Zoho CRM
Загружено: 2025-12-23
Просмотров: 235
Christmas Special | #TheCRMShow 🎄
In this episode of The CRM Show, our host, Harshini, sits down with Mr. Akhil Duggal, Head of Digital Transformation at Crompton & Butterfly, to explore what CRM and digital transformation really look like when built from the ground up.
From his early sales days at TVS Electronics to driving channel-led growth at UltraTech Cement, building CRM foundations at Atomberg Technologies, and now leading transformation at Crompton Greaves Consumer Electricals, Akhil shares real-world insights on scaling sales, service, and customer experience across complex ecosystems.
Here's what we discussed in this episode:
✅ How frontline sales experience shapes effective CRM strategy
✅ Managing dealers, distributors, electricians, e-commerce & D2C channels
✅ Building trust and visibility in large, channel-driven sales networks
✅ Using CRM to improve field force productivity and customer experience
✅ Lessons from designing sales systems that actually work on the ground
Stick around till the end for a fun, rapid-fire, and relatable “Have you ever?” segment that brings out the human side of sales leadership.
Checkout the other episodes here: https://zurl.co/2Rskf
Chapters:
00:00 - 01:39 - Intro
01:40 - 08:23 - Journey from Nokia to Crompton
08:24 - 12:33 - Smart sales planning
12:34 - 23:43 - Legacy business vs Startup Growth
23:44 - 27:09 - Driving digital adoption
27:10 - 30:50 - Rapid Fire
30:51 - 31:12 - Outro
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