Aaron Sigmund on Cigar History, Davidoff & the Future of Premium Cigars

This week’s special guest on Habanos’s Saturday Ep 861 is Aaron Sigmund — author of five acclaimed cigar books and a true authority on cigar culture, often regarded as the royalty of cigars.

We talk about the history of cigars, all five of his books, and the journey that got him started as an author. You’ll hear how he launched Smoke Magazine, who mentored him during his Cambridge days in London, and the path that made him one of the most respected voices in the cigar world.

Together, we dive into the history of Davidoff, explore the heritage of both Cuban and non-Cuban cigars, and touch on many other aspects of cigar culture. From timeless traditions to modern insights, Aaron brings unmatched knowledge and stories that every cigar enthusiast will appreciate.

The conversation runs long, but it’s worth every minute. Whether you’re a lifelong cigar aficionado or just starting out, you don’t want to miss this interview. It was a fantastic show, and we look forward to welcoming Aaron back again soon.

Catch it live on YouTube and Instagram, or watch the replays anytime.

Not your grandfather’s cigar show — but he’d probably still love it.

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Timestamps
00:00 - Opening: We’re Live on Habanos Saturday
02:26 - Raza as “Royal Highness” Mood Check
04:17 - Anticipation Builds: Waiting for the Guest
14:32 - Aaron SigmundJoins the Show Live
18:24 - Book Sales Spark: Raza Buys a Copy Live
19:00 - Aaron’s Career Background & Superfan Story
20:17 - Cigar Book Showcase: Playboy, Fuente, Impossible Collection
22:02 - Behind the Editions: Deluxe vs Standard
23:32 - First Reveal: New Standard Edition Book
24:11 - Added Pages and Photography Explained
32:42 - Playboy, Fuente, and Other Influences in Writing
35:01 - 17-Year Photography Journey Explained
37:01 - Early Cigar Career: Davidoff Rodeo Drive
39:00 - Launching Smoke Magazine & Its Legacy
50:00 - Raza Challenges Aaron: Why Tom Chamberlin for the Foreword?
53:20 - The Small Circle of True Cigar Authors
55:01 - Funny Stories: Lounge Experiences & Ashing Habits
1:10:09 - The Zino Effect: Tracing the Boom to 1983
1:15:18 - The True Global Cigar Ambassadors: Zino, Nat Sherman, Dunhill
1:33:05 - Future Project: Delamain XO Cognac Collaboration
1:34:09 - Why Aaron Dislikes the Term “New World Cigars”
1:37:01 - Respect for Non-Cuban Puros & Production Scale
1:43:15 - Wrap Up & Thank You to Aaron Sigman


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