The Truth About Meta's Andromeda Update

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00:00 – Intro
00:25 – Meta’s Announcement
04:25 – Meta Andromeda
06:25 – Last Update
07:45 – What Does This Mean for Advertising?
08:07 – Trusting the Algorithm
11:30 – How To Practically Trust the Algorithm- Testing
14:20 – What Behaviors Am I Seeing in Ad Sets- 1st Behavior – Dominant Ad
15:47 – 2nd Behavior – Equal Spend
16:08 – 3rd Behavior – Cannibalization of Results
17:03 – Creative Diversity
19:27 – Mixing Creative Formats in Ad Set
21:03 – Creative is the New Targeting
23:00 – Join my Meta Ads community

Read more about Andromeda:

1.⁠ ⁠https://engineering.fb.com/2024/12/02...

2.⁠ ⁠https://ai.meta.com/blog/ai-ads-perfo...

3.   / ai-innovation-in-metas-ads-ranking-driving...