How Brands Reached Runners and Spectators During the NYC Marathon

Welcome to Marketing Brew Weekly! This week we’re discussing how the new movie Now You See Me: Now You Don’t is using the recent Louvre robbery as a part of its marketing for the film’s release this month, how brands were able to incorporate marketing moments into the NYC marathon for runners and spectators alike, why Netflix is betting big on its ads business, and what the TikTok awards can do for creators and brands alike.


00:00: Intro
00:34: Using the Louvre robbery as marketing
06:03: Marketing the NYC Marathon
16:04: Netflix’s next big moves in the ad business
26:02: The TikTok awards are coming

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com


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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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