Who Are You Without the Rank? A Conversation on Leader Identity with Laura Weimer

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Army officer and Harvard-trained scholar Laura Weimer joins Joe to unpack leader identity—how it’s formed, why it matters, and what happens when we never stop to question it.


From leading Soldiers in the field to earning a PhD in organizational behavior at Harvard Business School, Laura has navigated both the operational Army and academia. Along the way, she’s learned that one of the most important questions a leader can ask is: Do I want to do this job—or do I just want to be selected for it?


In this candid conversation, Laura and Joe explore how ego, purpose, and values shape career decisions. They share how small changes—like moving one swim lane over—can dramatically improve fit and fulfillment, and why leaders must help their subordinates figure this out before life forces the question.


In this episode, we explore:

• Why separating ego from purpose is critical in career decision-making
• The “swim lane” approach to finding a better fit without leaving the Army
• How coaching and reflection can clarify your leader identity
• Practical exercises for uncovering your values and reframing your work
• Why helping others find the right role strengthens the whole organization

Whether you’re a junior leader at a crossroads or a senior officer mentoring the next generation, this episode offers tools and hard-earned wisdom for building a leader identity that lasts beyond any rank or title.


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