How Brands Ruin Slang | Otherwords

Why do brands use slang in their marketing? And why does it sound so... cringey?

Otherwords is a PBS web series on Storied that digs deep into this quintessential human trait of language and fınds the fascinating, thought-provoking, and funny stories behind the words and sounds we take for granted. Incorporating the fıelds of biology, history, cultural studies, literature, and more, linguistics has something for everyone and offers a unique perspective on what it means to be human.

Host: Erica Brozovsky, Ph.D.
Creator/Director: Andrew Matthews & Katie Graham
Writer: Taylor Behnke
Producer: Katie Graham
Editor/Animation: Andrew Matthews
Executive Producer: Amanda Fox
Fact Checker: Yvonne McGreevy

Executive in Charge for PBS: Maribel Lopez
Director of Programming for PBS: Gabrielle Ewing
Assistant Director of Programming for PBS: John Campbell

Stock Images from Shutterstock
Music from APM Music
Otherwords is produced by Spotzen for PBS.
© 2023 PBS. All rights reserved.